Your sports facility should always be looking towards the future not only in practice, but also in design and upkeep. A school athletic space that falls behind the times and becomes irrelevant in the eyes of athletes, students, and fans loses a substantial chunk of its attendance-based income. Not to mention, it does the district it represents a great deal of disrespect.

SportsGraphics, your Clarion provider of school branding services and memorabilia, has a few tips for keeping your school’s athletic facility on the cutting edge this year.

Adaptability Is the Name of the Game

Many school districts everywhere seek new ways to up their sports-related income. With more sports income, more students can participate in a variety of sports, and this helps provide many options to enrich the lives of student athletes. At times when game attendance and participation might be reduced, stepping up in other areas becomes paramount.

And that’s what we mean by adaptability: rethinking and reusing the spaces you already have.

Consider repurposing a current gym or field to suit a variety of sports, which will allow for your school to broaden its money-making potential, as well as provide more opportunities for your student athletes. Imagining how a space might be suited for community use— like how the track and field team’s running lanes could be used for a morning jogging club—can also boost revenue.

Beyond just increasing revenue, adapting already existing spaces helps students. A football or soccer field can be used to practice more niche sports or activities like boffering or lacrosse. Try to ensure that students can have as many options as possible, even students who might not want to participate in more competitive sports.

Take Advantage of Digital Opportunities

After a rough few years, fans are coming back to watch sports games and other sporting events in schools. But, the other good news is that a changing world has led to more fans becoming familiar with digital channels for news and updates from their favorite teams.

If anything, increasing your facility’s online presence as a whole via news bulletins and the like can only augment both fan participation and, potentially indirectly, your program’s income. You can also create and use a social media page to communicate with students and the community.

Fostering Unity With Branded Products Is Always in Style

But it is now more than ever. Fans and athletes are looking for a space they can feel unified in, where they can feel connected to one another yet safe.

While proper sanitation procedures can take care of safety to some extent, branded products can cater to both angles. They show fans and players that your facility is a safe and inspiring space, where they’re part of something bigger than themselves.

●        Custom wall pads prevent concussive injury while creating heart-pounding ambiance.

●        Bleacher enclosures keep fans where they’re supposed to be while fostering audience excitement. Learn more about how these kinds of products keep people safe.

●        Stair graphics help stop tripping by drawing the eye while making use of every brand-boosting space possible.

Focus on Inclusivity

For 2023 and moving forward, inclusivity is important in all school activities. This trend is more than just a trend; it’s an important value. And, it ties in well with other 2023 sporting facility trends of adaptability and growth.

While some sports are more competitive than others, consider using your high school sport facilities to host less competitive leagues or options. These can be through clubs or in connection with other community events. These more inclusive options allow students of all situations to get benefits of sports and working out.

Also, it’s wise to use sporting facilities for purposes beyond just sports. These communal spaces are often multi-purpose, and it’s crucial to show their value to and for everyone, not just your top athletes.

SportsGraphics: Your School Branding Pros

We’ve got everything you need to make your athletic space a shining example of school pride. As you make updates and adjustments to your school’s sports facilities, SportsGraphics is here to help you design, create, and install the branding you need!

To learn more about our school branding services and branded products, give our Clarion office a call at 1-800-257-6405.