When you are revamping your marketing and branding, there are several things you need to keep in mind. You want your new brand to stick out and garner attention from everyone who sees it. For that reason, you should consult with design experts to create a strategic plan for your brand. While you may have great design aspects in mind, a design professional will be able to help you bring them to fruition and offer advice based on industry trends. Here, our team at SportsGraphics will discuss what you should consider when you are recreating your brand, whether you are coming into it with ideas in mind or not.
Study Trends and Analyze Where You Should Go
Part of creating a brand that captures the attention of your fans and others who may have never heard of you is staying ahead of the competition. Some major schools and organizations rebrand every few years to recapture interest and stay ahead of the curve. Instead of simply trying to keep up with the competition, you should do your research, analyze what brands are working for others and which ones are not. From there, you should incorporate all of your research findings into your new plan. If you are unsure of how to proceed from here or you simply want help to ensure your brand matches or exceeds recent trends that will last for a while, contact our team today. We will sit down with you to go through each of your ideas to see what works and what doesn’t before creating a plan and getting to work.
Create a Story Behind the Design
While some people may think of a school or organization’s brand as simply a mix of text, imagery, and colors, you know that it is much more than that. Your brand should reflect your school or organization’s history as well as where you want to go. Your colors should be prominent and easy-to-see and not mixed with other colors. You want your colors to stand alone and not distract from the overall message. Incorporate past with the present to create a story for your fans and athletes that motivates them.
Don’t Overwhelm Your Audience
One of the most important things to consider when building a new brand is the overall message. You want your brand to stick out, but you also don’t want it to be overbearing and turn people away. While elaborate designs look unique and make you stand out, they can also confuse the audience and take away from the message and spirit behind your brand. Your brand should have your school’s colors, logo, mascot, or more throughout, but not extra colors that take away from the pride that comes with being associated with your school. With our help, we can help you create a brand that is eye-catching, but not overwhelming.
Contact SportsGraphics Today
If you are looking for state-of-the-art graphics and safety products for your organization, school, or program, contact our team at SportsGraphics today. Since we opened for business over 30 years ago, we have provided high-level products for clients across the country. To learn more about our services or to receive a quote, give us a call at 800-257-6405 or message us on our contact page today.