While it may not seem as important to put safety equipment and other branding materials in your outdoor athletic facilities, it’s still crucial you do. Branding your athletic facilities helps enhance the atmosphere for your fans and athletes.
When you think of an electric athletic atmosphere, you may think of enclosed stadiums, like basketball stadiums. However, creating that same atmosphere in outdoor facilities can be more difficult. Because of the open-air facilities, lack of enclosure, and more, it may be difficult to create the atmosphere you desire.
Here, our safety and design experts at SportsGraphics will discuss how to brand your track and field facilities for the best results!
PROMINENTLY DISPLAY YOUR BRAND
One of the easiest ways to brand your outdoor athletic facility is to add wall mats or vinyl covers to the fencing surrounding your track. At SportsGraphics, we use our six-color printing mechanism to print a variety of custom graphics onto the vinyl covers on your safety products. We can print a variety of things on these vinyl covers, which include:
● Logos
● Mascots
● Fonts
● Donors
● Sponsors
By displaying your program’s colors, logos, mascots, and more, you can create an enticing atmosphere at your facility. All athletes want to feel the pride of their communities and the fans backing them, and fans want to cheer on their teams and athletes while being immersed in program pride.
Typically, fences surround the exterior of tracks to keep non-athletes away from the competition field. While track is not seen as a high-collision sport, you may want to consider wall pads on the part of the track closest to the bleachers in case someone trips on hurdles in the area. Additionally, you can install thin fence coverings with your school’s brand on them to surround the remainder of the fence.
ADD CHAMPIONSHIP YEARS OR OTHER ACCOMPLISHMENTS TO THE STRUCTURES
Another way to enhance the brand awareness at your track and field facility is to get wall graphics printed to detail past program accomplishments. At SportsGraphics, we can create customized wall and window graphics in any font that will attach to any surface. Our products are durable and will withstand the elements.
Generally, we see programs put these wall graphics that have championship seasons, both team and individual, on the press box or other nearby structure that is visible from the track. Additionally, we can print these accomplishments on vinyl coverings or wall pads that surround the track. Adding these details is a great way to get people excited and to enhance the brand at your facility.
SEEK SPONSORS
You’re probably wise to the critical role that sponsorships play in the success of a variety of athletic facilities and youth sports teams. If not, though, check out our blog that touches on it. While it’s great that these sponsors can help fund your athletic endeavors, that’s not where their influence and benefits end; in fact, they can do wonders for your branding power too—more than enough to warrant a prominent display in your track arena.
When you join hands with a sponsor, not only are they associating themselves with your brand. You’re associating your team’s brand with theirs as well. That means you borrow some of their public image’s traits and, in the eyes of spectators and fans, adopt them yourself. When this is done consistently and mindfully enough, you can use the power of your sponsors’ brands to thoroughly define your own—all while they benefit, too!
USE YOUR STYLE GUIDE FOR INSPIRATION
Gussying up a space can feel quite overwhelming with all the possibilities, so take it from the pros: when you don’t know what to do or where to go next, whip out your style guide for some inspiration.
A style guide is relatively succinct, and it essentially serves as the governing document for your school branding—the go-to for specific shades, fonts, images, and the like. This ensures there are no slip-ups when ordering custom wall pads, t-shirts, or anything else brand-related. It also helps put your brand into action—ever important, as high school sports branding “improves recognition within a school district’s extended community, creates a sense of trust, establishes consistency, and streamlines potential advertising and sponsorship efforts,” as per the National Federation of State High School Associations.
Style guides help make sure any branding idea for your track area is on-brand—but because they’re highly visual, they also can help you picture potential ideas before putting them into practice. On top of that, they can also serve as inspiration on their own!
CONTACT SPORTSGRAPHICS TODAY FOR SCHOOL BRANDING HELP TODAY
If you are looking for state-of-the-art safety products and design options to enhance your indoor and outdoor athletic facilities, contact our team at SportsGraphics today. Our safety and design experts will work with you every step of the way to help you find the products and graphics you need to operate a successful athletic program.
To learn more about our products and services or to request a quote, give our Clarion office a call at 800-257-6405 or message us on our contact page today.