Countless fields have portfolios that show off their services, from roofers to website designers to, yes, school branding specialists. While all portfolios have the same purpose—to show off a company’s work—each can show you something unique about that business that nothing else can.
What does this mean for your rebranding a school? SportsGraphics is here to explain. Below, you’ll learn the specifics and secret knowledge a pro’s portfolio can let you in on. Spoiler alert: much of it has to do with the quality of work you’ll receive.
A School Branding Portfolio Shows the Caliber of Clients the Company Has Worked With
In other words, it shows you who their typical customer is—if they’re elementary schools, the big leagues, high schools, rec centers, etcetera.
While versatility is a huge asset in our industry, as we’d know, many branding providers have an area in which they particularly excel. And since crafting a brand for elementary schoolers is worlds different from doing so for high schoolers, as we’ve covered in our blog, you’d be smart to pick a company whose previous successes align with what you envision.
While perusing your potential school branding company’s portfolio, keep a special eye out for institutions that are in the same demographic as yours. You’re likely to get similar results.
A School Branding Portfolio Shows the Potential Products a Company Offers
A “brand” is a bit of a tricky thing to capture in a photograph; as we covered in our custom wall pads blog, it’s essentially a school’s public persona. What can be captured in photographs, though, are all the branded products a pro provides that bring that persona to life.
Inspect a school branding portfolio, and you’ll learn if your potential business partner can come through on their promises for a comprehensive school branding experience like we can.
A School Branding Portfolio Shows if They’ll Be a Great Fit for You
Every school is different. Every school needs a school branding pro that can fully understand their current position and their vision for the future, then bridge that gap. Portfolios sometimes feature before-and-after shots, demonstrating the type of transformation a school branding pro has a history of bringing forth. If what you see inspires you, chances are they might be a good fit!
SportsGraphics: Your All-Around Wall Mat, Window Graphics, and School Branding Provider
Looking for a school branding pro that has all the products you need to bring your vision to life? SportsGraphics is just the ticket. Reach our Clarion office today at 1-800-257-6405.